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Are you hiring now, or in the foreseeable future? This is the Big Mistake interviewers make that kills your chances of hiring a good person.
Think of the word "competitor". How you think of your competitors greatly affects your business. Here
Some small business owners advertise their business every week, or every month. Some business owners only advertise on occasion for special events. Which is more profitable? Here
I learned this technique twenty years ago from a small retailer in Barberton Ohio. It literally brought…not prospects, but buyers into his store every day. Here
Most small business owners, when they think of marketing, think
We have all had ads lose money. But there are advertisers out there who run ads that nearly always produce a profit. Here are the reasons ads fail, and how to make them profitable.
Nearly every industry has used negative ads at one point or another. Negative ads include ads that compare one product to a competitive product, one company to another, one political candidate to another. But do these ads really pay off? Let
One thing I hear from fellow small business advertisers is
Cold calling can be done in person or on the phone. Most salespeople avoid it like the plague. But it has benefits, and there is a method to the madness.
This quote has been attributed to the great Ralph Waldo Emerson. Actually, he said something different, and the quote was cobbled together by a smart advertising man, decades after Emerson lived. But small business owners can learn a lot from this quote. For example…
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