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Cold calling to set up appointments and sell is one of the hardest and most aggravating ways to make a living, if you do it the way most people teach. I
Small business advertisers almost universally want to be clever in their advertising. Humor is the first thing they go for, after clever wordplay. Is this a good advertising strategy?
One thing I hear from fellow small business advertisers is
Are you hiring now, or in the foreseeable future? This is the Big Mistake interviewers make that kills your chances of hiring a good person.
This quote has been attributed to the great Ralph Waldo Emerson. Actually, he said something different, and the quote was cobbled together by a smart advertising man, decades after Emerson lived. But small business owners can learn a lot from this quote. For example…
Advertising Experts say to advertise loss leaders to get people to call. So which initial offer is better? The
Most small business owners, when they think of marketing, think
Some small business owners advertise their business every week, or every month. Some business owners only advertise on occasion for special events. Which is more profitable? Here
Cold calling can be done in person or on the phone. Most salespeople avoid it like the plague. But it has benefits, and there is a method to the madness.
The Made In America appeal is very strong with local small business owners. Do you own a small business that sells something that is Made In America? Good, there are some customers that want what you have. But even if it isn
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