Small business advertisers almost universally want to be clever in their advertising. Humor is the first thing they go for, after clever wordplay. Is this a good advertising strategy?

Advertising Experts say to advertise loss leaders to get people to call. So which initial offer is better? The

The Made In America appeal is very strong with local small business owners. Do you own a small business that sells something that is Made In America? Good, there are some customers that want what you have. But even if it isn

Some small business owners advertise their business every week, or every month. Some business owners only advertise on occasion for special events. Which is more profitable? Here

Nearly every industry has used negative ads at one point or another. Negative ads include ads that compare one product to a competitive product, one company to another, one political candidate to another. But do these ads really pay off? Let

You see comparison ads all the time. One product from the advertiser compared to another product from a competitor. Is that smart? When should you do it?

Think of the word "competitor". How you think of your competitors greatly affects your business. Here

Love them or hate them, both Rush Limbaugh and Howard Stern have a marketing and advertising method that they share. This method virtually guarantees an audiences for each of them. Here

Expanding Your Niche Marketing Dramatically Increases Your Profits. Here

One thing I hear from fellow small business advertisers is