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Author: Claude Whitacre

Advertising Constantly Or Just Single Ads: Which Is Better?

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Some small business owners advertise their business every week, or every month. Some business owners only advertise on occasion for special events. Which is more profitable? Here

Small Business Owners: Build A Better Mousetrap, And The World Will Beat A Path To Your Door. Really?

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This quote has been attributed to the great Ralph Waldo Emerson. Actually, he said something different, and the quote was cobbled together by a smart advertising man, decades after Emerson lived. But small business owners can learn a lot from this quote. For example…

Advertising: Comparing Your Product To The Competition. Smart?

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You see comparison ads all the time. One product from the advertiser compared to another product from a competitor. Is that smart? When should you do it?