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Author: Claude Whitacre

Advertising Ideas For The Small Business Owner; The Top 12

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There are principles and ideas that will transform your small business advertising. Here are the best 12. Most of these ideas are found in the book Influence by Robert Cialdini. Which one is most important to you?

Retail Store Hours: How To Choose Yours

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Should you be open every day? Should you close at noon on Saturday? There is actually a way to figure this out. Your Profit Per Hour will shoot straight up, and it won

Hiring: The One Thing You Do Not Want To Do

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Are you hiring now, or in the foreseeable future? This is the Big Mistake interviewers make that kills your chances of hiring a good person.

Small Business Advertising And Marketing. How Is It Affected By Your Competition?

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Think of the word "competitor". How you think of your competitors greatly affects your business. Here

Marketing Lesson: When To Advertise Loss Leaders

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Advertising Experts say to advertise loss leaders to get people to call. So which initial offer is better? The

Local Small Business Owners: What Do Your Customers Really Want?

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Wouldn

The Small Business Owner Secret About Marketing To A Niche That Will Make Your Advertising 50%-300% More Profitable

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Expanding Your Niche Marketing Dramatically Increases Your Profits. Here

Local Small Business And Advertising Made In America

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The Made In America appeal is very strong with local small business owners. Do you own a small business that sells something that is Made In America? Good, there are some customers that want what you have. But even if it isn

Advertising Constantly Or Just Single Ads: Which Is Better?

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Some small business owners advertise their business every week, or every month. Some business owners only advertise on occasion for special events. Which is more profitable? Here

Small Business Owners: Build A Better Mousetrap, And The World Will Beat A Path To Your Door. Really?

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This quote has been attributed to the great Ralph Waldo Emerson. Actually, he said something different, and the quote was cobbled together by a smart advertising man, decades after Emerson lived. But small business owners can learn a lot from this quote. For example…