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There are principles and ideas that will transform your small business advertising. Here are the best 12. Most of these ideas are found in the book Influence by Robert Cialdini. Which one is most important to you?
Should you be open every day? Should you close at noon on Saturday? There is actually a way to figure this out. Your Profit Per Hour will shoot straight up, and it won
Are you hiring now, or in the foreseeable future? This is the Big Mistake interviewers make that kills your chances of hiring a good person.
Think of the word "competitor". How you think of your competitors greatly affects your business. Here
Advertising Experts say to advertise loss leaders to get people to call. So which initial offer is better? The
Expanding Your Niche Marketing Dramatically Increases Your Profits. Here
The Made In America appeal is very strong with local small business owners. Do you own a small business that sells something that is Made In America? Good, there are some customers that want what you have. But even if it isn
Some small business owners advertise their business every week, or every month. Some business owners only advertise on occasion for special events. Which is more profitable? Here
This quote has been attributed to the great Ralph Waldo Emerson. Actually, he said something different, and the quote was cobbled together by a smart advertising man, decades after Emerson lived. But small business owners can learn a lot from this quote. For example…
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