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At the beginning of any selling career, there are opinions by people who don
Almost every large sales organization has motivational sales meetings, company picnics, awards, recognition, company songs, sales slogans, and annual conventions. Do these things work, and why?
Small business advertisers almost universally want to be clever in their advertising. Humor is the first thing they go for, after clever wordplay. Is this a good advertising strategy?
Cold calling to set up appointments and sell is one of the hardest and most aggravating ways to make a living, if you do it the way most people teach. I
Advertising Experts say to advertise loss leaders to get people to call. So which initial offer is better? The
You see comparison ads all the time. One product from the advertiser compared to another product from a competitor. Is that smart? When should you do it?
This quote has been attributed to the great Ralph Waldo Emerson. Actually, he said something different, and the quote was cobbled together by a smart advertising man, decades after Emerson lived. But small business owners can learn a lot from this quote. For example…
Some small business owners advertise their business every week, or every month. Some business owners only advertise on occasion for special events. Which is more profitable? Here
The Made In America appeal is very strong with local small business owners. Do you own a small business that sells something that is Made In America? Good, there are some customers that want what you have. But even if it isn
Expanding Your Niche Marketing Dramatically Increases Your Profits. Here
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