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Author: Claude Whitacre

Sales Training Essentials For The New Salesperson

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At the beginning of any selling career, there are opinions by people who don

Motivational Sales Meetings: Do They Work?

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Almost every large sales organization has motivational sales meetings, company picnics, awards, recognition, company songs, sales slogans, and annual conventions. Do these things work, and why?

Advertising Humor: Smart Or Not?

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Small business advertisers almost universally want to be clever in their advertising. Humor is the first thing they go for, after clever wordplay. Is this a good advertising strategy?

Sales Cold Calling: The Smartest Method

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Cold calling to set up appointments and sell is one of the hardest and most aggravating ways to make a living, if you do it the way most people teach. I

Marketing Lesson: When To Advertise Loss Leaders

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Advertising Experts say to advertise loss leaders to get people to call. So which initial offer is better? The

Advertising: Comparing Your Product To The Competition. Smart?

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You see comparison ads all the time. One product from the advertiser compared to another product from a competitor. Is that smart? When should you do it?

Small Business Owners: Build A Better Mousetrap, And The World Will Beat A Path To Your Door. Really?

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This quote has been attributed to the great Ralph Waldo Emerson. Actually, he said something different, and the quote was cobbled together by a smart advertising man, decades after Emerson lived. But small business owners can learn a lot from this quote. For example…

Advertising Constantly Or Just Single Ads: Which Is Better?

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Some small business owners advertise their business every week, or every month. Some business owners only advertise on occasion for special events. Which is more profitable? Here

Local Small Business And Advertising Made In America

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The Made In America appeal is very strong with local small business owners. Do you own a small business that sells something that is Made In America? Good, there are some customers that want what you have. But even if it isn

The Small Business Owner Secret About Marketing To A Niche That Will Make Your Advertising 50%-300% More Profitable

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Expanding Your Niche Marketing Dramatically Increases Your Profits. Here