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Month: November 2010

The Small Business Marketing Secret Of Knowing If Your Local Advertising Is A Winner

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One thing I hear from fellow small business advertisers is

Sales Cold Calling. The Most Profitable Method

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Cold calling can be done in person or on the phone. Most salespeople avoid it like the plague. But it has benefits, and there is a method to the madness.

Small Business Owners: Build A Better Mousetrap, And The World Will Beat A Path To Your Door. Really?

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This quote has been attributed to the great Ralph Waldo Emerson. Actually, he said something different, and the quote was cobbled together by a smart advertising man, decades after Emerson lived. But small business owners can learn a lot from this quote. For example…

Advertising: Comparing Your Product To The Competition. Smart?

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You see comparison ads all the time. One product from the advertiser compared to another product from a competitor. Is that smart? When should you do it?

Marketing Lesson: When To Advertise Loss Leaders

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Advertising Experts say to advertise loss leaders to get people to call. So which initial offer is better? The