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One thing I hear from fellow small business advertisers is
Cold calling can be done in person or on the phone. Most salespeople avoid it like the plague. But it has benefits, and there is a method to the madness.
This quote has been attributed to the great Ralph Waldo Emerson. Actually, he said something different, and the quote was cobbled together by a smart advertising man, decades after Emerson lived. But small business owners can learn a lot from this quote. For example…
You see comparison ads all the time. One product from the advertiser compared to another product from a competitor. Is that smart? When should you do it?
Advertising Experts say to advertise loss leaders to get people to call. So which initial offer is better? The
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