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Love them or hate them, both Rush Limbaugh and Howard Stern have a marketing and advertising method that they share. This method virtually guarantees an audiences for each of them. Here
You already own a successful local small business. You just got an offer to move your brick and mortar store to a new location surrounded by fast food restaurants, bars, movie theaters, and game rooms. The offer is a little more than you are paying now. Do you take it?
Are you hiring now, or in the foreseeable future? This is the Big Mistake interviewers make that kills your chances of hiring a good person.
Think of the word "competitor". How you think of your competitors greatly affects your business. Here
Some small business owners advertise their business every week, or every month. Some business owners only advertise on occasion for special events. Which is more profitable? Here
I learned this technique twenty years ago from a small retailer in Barberton Ohio. It literally brought…not prospects, but buyers into his store every day. Here
Most small business owners, when they think of marketing, think
We have all had ads lose money. But there are advertisers out there who run ads that nearly always produce a profit. Here are the reasons ads fail, and how to make them profitable.
Nearly every industry has used negative ads at one point or another. Negative ads include ads that compare one product to a competitive product, one company to another, one political candidate to another. But do these ads really pay off? Let
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