Developing A Unique Selling Proposition For Your Internet Affiliate Marketing Business
If you want to improve your results with affiliate marketing on the Internet, try developing a unique selling proposition for your business.
If you want to succeed in online affiliate marketing one thing you will need to give some thought to is developing a strong USP for your Internet business.
USP stands for “unique selling proposition” in simple terms it is what makes your business or the product you are selling special, or at least different from similar products sold by your competitors.
The concept was developed by Rosser Reeves, and set out in his book, Reality In Advertising, published back in the early sixties, but still relevant today. Reeves explains that a USP must do three things.
1. It must offer the prospect a specific benefit. (The proposition.)
2. It must offer something that nobody else offers. (It Is unique.)
3. It is strong enough to induce people to buy the product from you. (It sells.)
The USP In Affiliate Marketing.
It is the nature of affiliate marketing that the most promising products attract hundreds or even thousands of affiliate marketers. Some of the top Internet marketing programs even have affiliate sales forces numbering in the hundreds of thousands. In the Internet marketing business niche for example competition is notoriously fierce. Simply putting up a website with a product sales page will not be enough in this environment.
Indeed, many people find that even after energetically marketing their business and their sales volume remains disappointingly low. The reason for this may be that the market has not done enough to differentiate herself from the crowd.
Since most people do not buy the first time they are presented with an opportunity, it is quite possible that the prospect will first read about a particular product on your website but eventually get around to buying it somewhere else.
That is why you need to find a unique and compelling proposition that will either cause your prospects to buy straight away, or be strong enough to draw people back to your sales page to take advantage of your offer.
Let’s look at some areas where you might try to develop our unique selling proposition for your affiliate products.
1. Price: Good luck with this one! In a competitive market it may be difficult to find a unique price-based proposition. Price propositions include discounts, time-limited low price offers, buy-one-get-one-free offers, partial cash refunds and so on.
2. Free gifts and bonuses: Try to find something unique to offer as a free bonus or add-on gift or service that has not been tried before. If you are selling a product, perhaps you could write an instruction manual or guidebook and offer it as a freebie.
3. Customer Care: Many affiliate marketers offer nothing in the way of after sales support. Perhaps you could find a unique opportunity by offering this sort of service. Great customer care is also likely to result in more repeat sales for your business.
4. Referral Rewards: Offer your customers rewards in the form of free products each time they introduce a new customer to your business? There are many people out there who don’t want to sell, but who would be happy to refer customers in exchange for free goodies.
5. Features and benefits: okay, so you are selling the same products as thousands of other competitors, but what if you were willing to add something extra? For example, if you are selling web hosting, why not offer to set up a basic website for your customers? This would provide your business with an extra specific benefit that is not being offered elsewhere.
6. You Are Your Own USP: on the Internet personal branding is becoming increasingly important. People like to know who they are dealing with and will appreciate personal service that goes the extra mile.
So if you are still struggling to find a unique selling proposition for your Internet affiliate marketing product, try working on making yourself your own best unique selling proposition.
Nial Robbins is the owner of http://www.NDR-HomeBiz.com, the site for the best home business opportunities, free Internet affiliate marketing business training and to earn money on line.
Submitted By ArticleUnited.com